Julian Matthews, Kuala Lumpur
PK Electronics Aims at 5% Global UPS Market
Local uninterruptible power supply (UPS) manufacturer PK Electronics Sdn Bhd has stepped up its bid to become a global player in the backup power supply market.
In the past year, the company has expanded into the US, set up sales offices worldwide and introduced new, innovative products.
With its new products, PK Electronics will become one of only four companies in the world offering the full range of UPS products from 500VA to 500kVA applications.
The company hopes to capture 3-5% of the global market, which is estimated to be valued at between US$4-5 billion in 1998.
PK Electronics' transition to a global entity began with the establishment of an American associate company PK Electronics Inc in the US in March 1997.
The company has since designated its Scottsdale, Arizona office as its global headquarters, hired about 70 staff and built a 5,600 square meter plant there.
PK Electronics' Headquarters in Arizona
The plant is in the midst of expansion by another 7,700 square meters of manufacturing space to be ready by June 1998, says Rick Doub, vice president of marketing of PK Electronics Inc.
At Comdex Spring and Fall 1997 exhibitions, in which PK Electronics was the official UPS supplier, the company introduced the Blackout Buster, its new UPS product aimed at the small office, home office (SOHO) market.
The product has received a good response, says Doub. "In the US market alone demand for the BlackoutBuster is about 10,000 units per month," said Doub.
At the Comdex Fall exhibition in Las Vegas in November 1997, the company also demonstrated a prototype of its PowerReactor 3, aimed at the high-end UPS market for applications of 10kVA to 500kVA.
The PowerReactor is modular, parallel redundant, scalable, flexible and hot-swappable. It is expected to be used in data centers, large telecommunication facilities and banking corporations. The PowerReactor is expected to be in production by the middle of 1998.
US Base Central to Success
Doub says PK Electronics is now poised to make an impact in the coming years with the new American set up, distribution structure and new products.
PK Electronics is also keen to license its proprietary technology to countries keen on original equipment manufacturing (OEM) of its products.
In Malaysia, the company has already contracted the BlackoutBuster to Japanese manufacturer Iwatsu (M) Sdn Bhd and local peripheral maker Likom Technology Sdn Bhd, a member of the Lion Corp.
The company hopes to secure other contract manufacturers in Malaysia, Singapore, Taiwan, India and US by 1998.