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CNet And ZDNet Will Not Merge Asian Sites, Says VP
By Julian Matthews, Newsbytes
22 Dec 2000, 12:07 PM CST

Online tech media giants CNet and ZDNet will not merge their Asian sites, according to Robert Borchert, vice president of investor relations for CNet Networks, Inc [NASDAQ: CNet].

"We have no plans for the merger of sites. We are committed to a multi-brand strategy in the US and internationally. Both CNet and ZDNet sites allow CNet Networks to increase its reach to technology users around the world and therefore provide a deeper end-to-end solution for our marketing partners," he said. Borchert was commenting on CNet's re-acquiring of its branded sites in Asia from troubled Ltd [NASDAQ: IASIA] on Dec 12 for $6 million in cash.

The buyout involved the transfer of 84 staff and seven CNet Asia sites in Hong Kong, Singapore, Malaysia, Taiwan, China, India and South Korea, originally developed in a joint-venture with the pan-Asian content manager and developer.

ZDNet, which merged with rival CNet in a deal concluded Oct 17, also runs parallel Asian sites with similar technology news, software downloads and product reviews, but with separate offices and staff.

Speculation was rife in the market that several of the sites could be merged, given their still fledgling development in the region, and key resources consolidated and redundant staff cut.

Both CNet Asia and ZDNet Asia Pacific run regional editorial offices out of Singapore.

Borchert dismissed rumors that both offices would likely be merged during the earmarked six-month transition transfer period from

He said with the acquisition, CNet Networks currently has offices in eight countries and a total 250 staff and will benefit from "increased synergies."

Sources in Singapore indicated that it was still "business as usual" at the's office, albeit under new management.

Borchert also denied that Nasdaq-listed's stock dipping below US$1 triggered the buyout.

"This transaction had little or nothing to do with Asiacontent's status as a public company. Our purchase of the remaining 81 percent of the joint-venture was an opportunity to fully benefit from the operating leverage and strength created through our global, multibrand strategy," said Borchert in an e-mail response.

Borchert said CNet still viewed the Asian market as "a significant growth opportunity" despite the fact regional markets have weakened, tech stocks have tumbled, and various pure content plays have flopped.

"With only about two percent of the total population currently online, the Asian market as a whole will grow significantly over the next five years. We feel it is important to have both local market knowledge and a strong and growing presence across Asia to take a leadership position. Both the ZDNet and CNet sites are constantly evolving into stronger, local-market online destinations for technology information and services," he said.

The buyout also places under scrutiny Hong Kong-based, which considered CNet Asia its flagship brand, and whose stock has dipped below $0.50 per share in recent trading, far below its $15.93 peak since its April listing.

Under Nasdaq compliance rules, any company which has a closing bid of $1 or less per share for 30 consecutive trading days could face delisting.'s net losses for the first three quarters this year amounted to $35.3 million. In September, the company laid off 50 people, or 8 percent or its workforce, in an attempt to cut costs, and in October it announced it was repositioning itself as a solutions provider.

The three-year-old company, formerly known as Tricast, manages a stable of regional and country-specific sites in joint-ventures with top US brands including with MTV Networks Inc, with E!Online and with DoubleClick, Inc. It also inked a similar joint-venture with CBS's Inc [NASDAQ:MKTW] in July to launch Asian financial sites by year-end.

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12:07 CST




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