Anita Devasahayam-Matthews

NEW ZEALAND: No. 23, Dovedale Place,

The Strand, Auckland

tel:09-3751401

Email: trinetizen@xtra.co.nz

MALAYSIA: No. 93, Jalan Tasek Barat 2, Taman Anda,

31400 Ipoh, Perak, Malaysia

tel:6-05-5497830, mobile: 6012-4596487

Email: anitadm@pc.jaring.my

 

CAREER SUMMARY

Independent professional journalist with 15 years experience in various capacities as:

During early newsroom experience reported on various beats including politics, disasters, crime, court, food, fashion and lifestyle, before becoming the first woman reporter in Malaysia to specialize in technology. Over the last 12 years have focused exclusively on development and trends in the information technology, telecommunication and Internet industries filing news, profiles, features, product reviews, country reports, commentaries and analyses.

Consistently met tight deadline schedules with high regard for accuracy and readership value. Effective as a team player in newsroom, communicating with editorial, management, human resources, advertising and marketing departments as well as editing, leading and motivating reporters.

PROFESSIONAL EXPERIENCE

Trinetizen Media & CES Management Services : Jan 2000 to present

Director

Co-founder of two independent companies specializing in freelance writing for regional markets, and organising events for healthcare, medical and technology industries.

Contributed exclusive news, features and analyses to top regional publications including CNET Asia, ZDNET Asia, Newsbytes, Intelligent Enterprise Asia and Reader's Digest.

In events management, organised a successful Asia Pacific medical conference for over 350 doctors and launched products for clients such as Alcatel (mobile phones) and Sophos (anti-virus software).

In.Tech, Star Publications (M) Bhd : Sept 1993 to Jan 2000

Assistant Editor

Joined Malaysia’s leading English newspaper (current circulation: 280,000, readership 1,000,000) as a senior reporter and advertising coordinator of technology section. In addition to writing duties, was tasked with promoting publication to vendors and advertisers for advertising and marketing programs. In my first year, I assisted in raising almost one million ringgit (NZ$560,000) worth of advertising for the weekly pull-out, and was promoted to Assistant Editor with additional responsibilities editing and managing a team of 12 reporters. In. Tech pagination increased from 16 pages to 64 pages, while advertising consistently grew by 10-15 percent annually during the seven years there.

In addition:

 

Asian Business Press : Dec 1989 to Apr 1993

Correspondent, Malaysia

Worked as solo Malaysian correspondent for Asia Computer Weekly, a leading regional technology publication now owned by CMP Media. Job responsibilities included covering daily technology news, features and profiles and organising roundtable sessions and media workshops for the publication. During four years at ACW, also travelled to US, Mexico, China, Hong Kong, Philippines, Indonesia, Singapore on various news assignments and filed country reports on their IT growth trends, policies and development.

Star Publications (M) Bhd : Aug 1988 to Oct 1989

Cadet reporter

Covered day-to-day breaking news including fires, floods, blackouts, bus strikes, bomb scares, plane crashes, collapsing buildings and bridges as well as various human interest stories.

The News Straits Times & Berita Harian (local Malay daily) : Aug to Oct 1988

Freelance reporter (stringer)

Covered various political, social and economic events.

Knight Ridder Financial News : March to May 1988

Freelance reporter

Filed timely commodity and market reports and liased with Hong Kong and Tokyo correspondents on daily market movements.

PERSONAL

Education: B.A. (Honours), Mass Com. Major, National University of Malaysia (1988).

Computer Skills: Working experience on ATEX, Windows and Mac platforms including QuarkXpress, ClarisWorks, Microsoft Office suite, and all web communication, design and publishing software including browsers, email, HTML, FTP, Instant Messaging and Adobe Photoshop.

Language: Fluent in written and spoken English and Malay (national language of Malaysia), and conversational ability in Chinese dialects Cantonese, Hakka and Mandarin.

Interests: Reading, travelling, scuba diving, cooking

Click to see Portfolio of work

Referees (email provided on request):

  1. Ng Poh Tip, Group Chief-Editor, The Star, Star Publications (M) Bhd
  2. Menara Star, 15 Jalan 16/11, Section 16, 46350 Petaling Jaya

    Selangor Darul Ehsan, Malaysia

    Tel: (603) 7967-1388.

  3. Davin Arul, Vice President, iStar
  4. Menara Star, 15 Jalan 16/11, Section 16, 46350 Petaling Jaya

    Selangor Darul Ehsan, Malaysia

    Tel: (603) 7967-1388

  5. Hellen Tan, Editor, ComputerTimes Singapore
  6. Singapore Press Holdings, No 1000, Tao Payoh North,

    Singapore 318994

    Tel: (65) 9431-8797