ZDNetAsia: The dotcom IPO boom in US that began two years ago seems to
have finally caught on in Asia. As one of the early players in funding such
companies what is your take on Asian B2B plays and the recent lukewarm reception
of IPOs of Chinese portals Sohu.com and Netease.com? Is the bubble bursting even
before it's begun?
Hwang: Firstly, let me explain ICG AsiaWorks is not a traditional
venture capital company but a holding company focused on acquiring and building
Asian-based e-commerce companies. We also bring additional operational resources
to actively assist our existing partner companies in the US expand here.
Unlike VCs, we look far beyond the IPO to build large, successful companies
over the longterm.
We see the recent market corrections as a potential opportunity to take
larger stakes in the companies we like. Those market conditions have not
affected ICG's strategy. B2B e-commerce adoption is still in its early stages in
Asia. In our view, a major shift to Internet-based commerce among businesses is
inevitable and not too far off. We're looking at a US$400 to US$700 billion
opportunity!
On Sohu.com and Netease.com, they are B2C portals. The market opportunity for
B2B is different and much more significant. Forrester Research's Asia Pacific
(ex-Japan) forecast is $715 billion for B2B online trade by 2004. That's about
13 times their estimate for B2C trade. Not only is the B2B market opportunity
larger, it will create better businesses. B2B is about software, systems
integration, ASP, outsourcing services, and digital exchange companies. These
are companies which will develop deeper switching costs, greater top line
growth, superior profitability and superior value relative to B2C.
ZDNetAsia: "First-mover advantage" is often the main reason
dotcoms offer when they attempt to aggressively grow their business in the
region. Do you think American companies planning such expansion may now hold
back and funds needed for such growth will dry up, given current conditions?
Hwang: We believe world class B2B companies will be successful in
Asia. ICG AsiaWorks itself is a first-mover in Asia and we're expanding rapidly.
We are capitalizing on the Asian B2B opportunity by bringing our leading partner
companies to the Asia Pacific and identifying appropriate acquisition targets in
the region. We have a strong balance sheet to fund our expansion and
acquisitions, and believe capital markets funding will be there for the
companies who offer differentiated solutions, have proven track records,
management strength and depth to execute.
We believe there is no better time to aggressively enter the market and the
opportunity is now to seize B2B in Asia.
ZDNetAsia: Which countries are your target markets in Asia?
Hwang: ICG AsiaWorks' charter is to build five to ten companies that
will each eventually command market caps in excess of US$500 million. Our
strategy is to focus on leading infrastructure companies and market-makers.
Those companies can be based anywhere in Asia - we are agnostic over location.
But we are focused on large markets with fragmented players. So, we will look
for supply chains that target the global markets, pan-Asian markets and large
domestic markets, such as China and India. Our priority is countries that have
widely adopted information technology infrastructure such as Australia,
Singapore, India and Hong Kong for infrastructure-related investments and Hong
Kong, China, Korea and India for B2B exchanges.
ZDNetAsia: If you were shopping in Asia today what kind of businesses
would you be looking for to add to your portfolio?
Hwang: Clearly, we are B2B pundits. Our strategy is simple: identify,
acquire and build the leading B2B e-commerce companies based in Asia. We
recognize Asia lacks the basic building blocks to deploy B2B e-commerce and has
focused on building infrastructure, related services and market-makers. ICG
AsiaWorks also serves as the exclusive platform for ICG in the region, allowing
for the rapid global expansion of more than 70 of our US partner companies. In
addition, we also like the telco/wireless space. In Asia, we believe the growth
of wireless adoption will play a significant role.
ZDNetAsia: The economies in the region are coming out of the recession
and rapidly getting on the web-enabling bandwagon. Internet usage is on rise,
wireless/handheld markets are on the rise, e-business awareness is spreading and
broadband is coming. What advantages/disadvantages do you believe Asian startups
or established companies have in attracting capital?
Hwang: The advantage is the hyper growth rate of Internet users in
Asia. The challenge is to achieve critical mass due to the different levels of
economic development among Asian countries, culture, varying levels of IT
penetration, and other country-specific factors. We believe strong management is
a pre-requisite for building world-class early-stage companies, especially for
B2B companies in Asia. Because B2B is in its early stages, management must have
senior-level industry relationships and the credibility to gain industry
"buy-in". Early movers with strong management and a dependable
execution track record can attract capital.
ZDNetAsia: Are there cultural or language advantages you see that
certain businesses can leverage on?
Hwang: For B2B, we should try and avoid building niche markets, unless
the opportunities can scale tremendously. Scale is crucial for the best Internet
businesses. The economics of the business is characterized by high fixed cost --
the initial expenditure necessary to develop the brand name or technology -- and
low operating costs. The most profitable Internet companies, therefore, will be
those that can spread the fixed costs over the largest user base, and in the
process, realize the lowest "unit costs". However, certain businesses
will be more attractive in certain countries.
One of the most attractive market-maker opportunities is to marry large
markets with fragmented suppliers such as the light consumer products
manufacturers in China selling to the global markets. In this situation, local
management experience and language skills will be crucial for the success of the
company.
ZDNetAsia: Tell us about your current portfolio and acquisitions
announced last week.
Hwang: We have entered into preliminary agreements in principle to
form a pan-Asia joint venture with Breakaway
Solutions Inc to be called Breakaway Solutions Asia. We will also acquire a
significant stake in Singapore-based AceFusion.com
Pte Ltd and have also acquired MegaVillage.com
Holdings Ltd in July.
Breakaway Solutions Asia will be a leading full-service provider of
e-business solutions for growing enterprises and offers integrated strategic
consulting, systems integration services and application hosting services.
AceFusion.com is a leading logistics solutions provider in the Asia Pacific
region. It has a suite of Internet-enabled logistics systems, and a flagship
e-logistics portal in Asia called FusionHub.
It offers an industrial strength supply chain management solution which
integrates warehousing, air and sea freight and land transport. AceFusion is a
strategic partner with Fuji Xerox, MHE-Dematic (S) Pte Ltd, IBM/Lotus, iLog,
Oracle and Sun Microsystems.
MegaVillage.com operates multiple B2B marketplaces which address various
categories of light consumer goods, including watches, handbags, women's shoes
and eyewear. The MegaVillage marketplaces introduce substantial efficiency
improvements in the supply chain for these product categories. These markets
will also connect low cost, high volume manufacturing capacity in South China
with global demand for these products.
We're excited about our initial acquisitions and expect the next few years to
be active, busy ones!
Note: ICG AsiaWorks revealed a loss of HK$1 billion (US$128.21
million) or HK$0.344 per share for the six months ended June 30, 2000. The loss
was mainly due to a provision of HK$1.02 billion (US$130.77 million) for its toy
and property businesses -- elements it inherited from Harbour Ring
International, the company Internet Capital Group took a majority stake in to
achieve its May backdoor listing in Hong Kong. Newly appointed chief financial
officer Rowena Chu reportedly said no further provision will be required, and
the company would have no problem in funding start-ups because it could take
advantage of a HK$1.4 billion cash pile. In the US, ICG reported a second
quarter loss of US$186.9 million, or 70 cents per share 9 August. The Wayne,
Pennsylvania-based company spent US$417 million in cash on acquisitions and
follow-up investments in the quarter.
Bio on Victor Hwang: Hwang is a managing director and strategic
business developer for Internet Capital Group and is currently CEO and deputy
chairman of ICG AsiaWorks. He also holds board seats on CentriMed.com,
FreeBorders.com, and Simplexis.com. He was previously an investment banker with
Goldman, Sachs & Co and was involved in more than 25 financing and merger
transactions for a broad range of Internet, software, semiconductor,
communications, and hardware companies. His clients included Yahoo!, GeoCities,
and eBay. Prior to ICG, he was with Softbank Holdings, where he was a general
partner focused on late-stage private equity investments in Internet companies.
Hwang is an Arjay Miller Scholar from the Stanford Graduate Business School,
where he received his MBA, and has a bachelor's degree from Stanford University.
Published in ZDNet Asia